Who we are
Proper Rent operates this website and the related enquiry workflow. For privacy questions, corrections, consent withdrawal, or deletion requests, contact hello@properrent.co.uk.
Legal
Privacy Policy
This page explains how Proper Rent handles form submissions, chatbot messages, contact requests, WhatsApp enquiries, analytics, consent, and human agent follow-up. Last updated: 19 June 2026. Consent version: 2026-06-13.
How Proper Rent handles your data.
Privacy information is provided before form submission, and the same consent version is stored with each successful renter or landlord enquiry.
Information we collect
Renter forms collect contact details, rental requirements, readiness answers, notes, consent status, consent timestamp, and consent version. Landlord forms collect contact details, property details, product interest, notes, consent status, consent timestamp, and consent version.
How we use it
We use enquiry data to respond to renters and landlords, send confirmations, route enquiries to a human agent, prioritise follow-up, manage notes and statuses in the admin workspace, and maintain an audit record of consent.
Lawful basis
Form submissions are processed on the consent recorded at the point of submission. We also use necessary operational processing for security, service delivery, admin workflow, record keeping, and responding to requests you send us.
Chatbot and AI
The chatbot is for general questions. Do not put full contact details in chat; use the relevant form instead. Stored transcripts are scrubbed for common email and UK phone patterns. Chat content may be sent to the model provider to generate a reply, but the chatbot does not make final tenancy, affordability, or product decisions.
WhatsApp and social channels
If you contact Proper Rent through WhatsApp or another social platform, that platform also processes your data under its own terms. Proper Rent uses those messages to respond, route follow-up, and, where appropriate, direct you to the website form for full intake and consent.
Service providers
Proper Rent uses service providers for hosting, database and authentication infrastructure, chatbot model access, email delivery, and privacy-friendly analytics. We do not sell renter or landlord enquiry data.
Cookies and analytics
The public site uses only essential site technology and cookieless aggregate analytics when enabled. If Proper Rent later adds non-essential cookies, tracking, or fingerprinting, the site must add appropriate notice and consent controls before those tools are used.
Retention
Non-converting lead personal data is retained for up to 12 months from last activity, then personal fields are nulled unless a longer period is needed for legal, dispute, security, or commission reconciliation records.
Your rights
You can request access, correction, deletion, withdrawal of consent, restriction, or objection by contacting hello@properrent.co.uk. You may also complain to the UK Information Commissioner's Office if you are unhappy with how your data is handled.
Service boundary
Proper Rent does not publish live listing data or per-listing fintech figures on this website. The chatbot gives general information only; a human agent confirms availability, viewing options, listing steps, and product next steps manually.