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About us

Built to open doors that traditional renting closes.

Proper Rent combines agent expertise with financial tools to help tenants who get overlooked elsewhere — and to give landlords a better route to a reliable let.

Our mission

We strive to enable those with difficulty renting to successfully sign contracts and move in — using our state of the art financial tools.

What we do

Two routes. One outcome: a home.

Proper Rent sits between a tenant's requirement and a landlord's property — adding the financial tools and agent support that make the difference when standard routes fail.

For tenants

Register your requirements, share your situation, and let a Proper Rent agent find a practical route — whether that includes Deposit Share, a guarantor solution, or both.

For landlords

Register a property for listing support, explore Advanced Rent to access future income upfront, or combine both. An agent reviews every submission.

What we believe

The principles behind the product.

Access over exclusion

Traditional referencing shuts out students, the self-employed, Universal Credit recipients, and many others. We build tools that open those doors.

Fintech with purpose

Deposit Share and guarantor solutions are not gimmicks — they are practical tools that let tenants move in and landlords get protected deposits.

Agents in the loop

Technology handles the brief. A Proper Rent agent handles the relationship, the viewing, and the tenancy next steps.

Landlords benefit too

Advanced Rent gives landlords earlier access to cash flow without changing anything for their tenant. It is a win on both sides.

Ready to get started?

Register as a tenant or landlord. A Proper Rent agent reviews every submission and follows up with the right next step.